Key Info

OpenRouter says customers spending $100+/month now use a median of 6 model families, double the figure from a year ago, and that model diversity grows with spending.

Highlights

  • Median labs used per month in Oct 2026: 5 for $100–$1K spenders, 8 for $1K–$10K, and 12 for $10K+.
  • Among $10K+ customers, 97% use 3 or more labs and 90% use 5 or more.
  • Fewer than 4% of any major lab's $100+/mo users use that lab alone; even Anthropic, described as the stickiest, captures only 39% of its customers' spend.
  • OpenRouter acknowledges selection bias, since its users come to use multiple models, but calls the trend reversal notable.